It was announced this weekend that Sven Nys will be launching his own line of clothing. The logo for his new brand, pictured right, symbolizes Nys in action. The flattened N represents cyclocross barriers, or planks. The sweeping arc and S represent Sven gracefully overcoming the barriers.
The logo has an oriental twist, inspired by Nys’ desire to win the MTB title at the 2008 Olympic games in Beijing.
In other news, Nys has also written a book titled “Ik, Sven Nys”. You can order it here. If you can read Dutch and want to submit a review, email info at race.cx.
No word as to whether the clothing will be available in the US.
dog4aday on 
win the MTB title at the 2008 Olympic games in Beijing
I don’t know why they don’t give us a cyclocross race in the Olympics — winter or summer games. It is the best spectator sport I. HAVE. EVER. SEEN.
winter games require ice or snow. Someimes this happens for cross. However the emphasis is on the ice and snow. Summer games?you are right. cross seems to be fun for everyone.