We Just Work Here is Brian Vernor’s latest film, and takes a look into the inspired lives of the employees of Santa Cruz Bicycles. I had a chance to meet Brian and catch a screening at this past weekend’s Bicycle Film Festival here in Portland.
Watch the trailer:
From the Bicycle Film Festival’s description:
Every luscious shot in this film exudes love of the bicycle. It follows the workers of Santa Cruz Bicycles, from the factory to the trails, streets and track.
It’s true, the film exudes love of the bicycle. It makes you realize how much you love bicycles, and makes you want get out and ride through the hazy way it captures your daydreams of rides past. It wakes up those slow, shoe gazing memories of you and your friends having a blast out in the woods.
What I loved most about the film, though, is the way it delivers the passions of the Santa Cruz employees off the bike. The film shows that it isn’t always about getting rad on the bike. That it’s about the people, and how the bicycle can be a beautiful tool for bringing all kinds of people together to share their external passions. Bicycle riding has long been a way to surround myself with like minded people that help inspire the other parts of my life. We Just Work Here reminded me that it’s not the gear, or the trails, or the racing, but the people that make cycling great.
Brian Vernor is co-creator of the modern cyclocross classic Pure Sweet Hell. He is also an employee of Santa Cruz Bicycles, which now offers a cyclocross bike.
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